News, 29. October 2014

Saga and Smart Golden Sponsors of Sinergija 2014

The most important and influential IT conference in Serbia and the region was held in Crowne Plaza Hotel in Belgrade between 20th and 23rd October, the companies Saga and Smart were among the biggest partners of the event.

Sinergija 14, titled “Full Value” is a traditional conference that Microsoft Serbia has been organizing for more than a decade. Today, Sinergija is a gathering place for IT professionals, students and enthusiasts whose business is based on Microsoft tools. They were eagerly awaiting to hear all the news concerning the evolution that Microsoft has been experiencing in recent years. Sinergija 14 featured a new image of Microsoft, which began the transformation of Windows into the Cloud and mobile OS putting the focus on the "Internet of things", Tablet PCs, Windows Phone devices, Office 365, Azure and Cloud Technologies. The main objective of Sinergija was and has remained the education of IT community in Serbia in order to achieve better understanding between partners and clients through various activities, with the practical application of technology for the business purposes.

The Conference lasted for four days and was divided into three parts. The first two days were technical in nature, for people who use Microsoft technologies in their daily operations. In this part of the Conference, the participants were able to hear the innovations introduced by 61 speakers from 13 countries. The Conference was officially opened by Director of Microsoft in Serbia and Montenegro, Zeljko Vujinovic.

Very well attended was the lecture by the company Smart, which was, together with Saga, the gold sponsor of the Conference. Experts from Smart, Danilo Omaljev and Milan Orlovic presented to the Conference participants the experience during the migration of Microsoft Exchange Server 2010 to the version Microsoft Exchange Server 2013 in Elektrovojvodina. Along with the review of all stages of the migration project performed for the client, they also pointed out the key benefits of the new Microsoft Exchange Server platform. Milos Stefanovic from the company NPS held a lecture on the subject - what can be considered an upgrade to NAV2013R2 and Alexander Totovic from the same company introduced innovations in MS Dynamics NAV 2015, which will be officially launched later this year.

The third day of the Conference was called Public Sector Day and it was conceived as a meeting of participants with representatives of public institutions and enterprises. After the opening session, which was held by the General Manager of Microsoft Serbia and Montenegro, a very interesting panel discussion titled "How to improve e-Government in Serbia" was held. Among the participants of the panel, as a representative of the real (business) sector was Dijana Koviljac, senior business analyst at Smart. She introduced to all the representatives from the government, as well as all present listeners of the panel, problems that companies face in their work, and which are caused by a lack of adaptability of the regulations to the new business environment. The general conclusion of the panel was that the state should as soon as possible amend the outdated laws, in order to adapt them to the modern business conditions, and specify a number of things concerning the use of new technologies through legislation.

The last day of the Conference was dedicated to business and the development of IT sector in Serbia. It is exactly that synergy of the IT industry and business that is the biggest incentive for development in our country. The panellists were the representatives of major companies operating in Serbia: Ove Fredheim, General Manager of Telenor in Serbia, Milan Simic, Executive Director for IT Support and ICT Services in Telekom Serbia, Dr. Mihailo Jovanovic, Director of IT and Electronic Communication in JP "Poste Srbije", Marko Markovic, COO of Banca Intesa, Miroslav Rebic Member of the Executive Committee of Societe Generale Bank and Branislav Vujovic, President of New Frontier Group. He pointed out that digital revolution which is completely changing the way of doing business is in progress and that it represents the biggest change since the Industrial revolution in the late 18th century. The conclusion of the panel was that business world is in the process of inexorable transformation and digitalization, and that companies that want to prosper must follow this trend.

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